ONLINE CONSULTING
Website and Email Marketing Optimization Experts
Our ultimate focus is not just on your satisfaction, but also that of your members. Let us work one-on-one with you to bring your Website & Email Marketing program to its full potential.
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Online consulting includes:
A website reflective of your club’s stature, history and community standing.
Increased online presence enabling you to be easily found on search engines and in social media.
Club revenue growth through increased member participation in events, promotion uptake and facility utilization.
Revenue generation from outside sources such as events, private functions, and bookings from non-members.
Dedicated specialists that will work directly with you every step of the way from site content creation to site completion.
Page Design
The importance of the words and images used in your page’s content cannot be overstated. Page content is the reason people visit your site. Keeping it fresh and frequently updated will bring your viewers back again and again. The key to content lies in the 3 R’s. Content must always be rich,relevant and revised.
Photo Galleries
The look and feel is integral to establishing your site's individual brand identity. The use of photographs or brochure scans in our Lightbox Gallery will enhance your site's visual impact. We will ensure your photos showcase your club in the best possible light.
Web Forms
Obtain live, quantifiable feedback directly from your visitors on almost anything. Web forms can be used to allow your visitors to submit official requests for the use of your club`s facilities, and streamline the acquisition of required information. We will design and implement custom web forms to suit your needs.
Course Tours & Scorecards
Let our team create a dynamic showcase of your golf course with an online course tour and scorecard. We will manually resize and touch-up all images as well as input course information and a description for each golf hole.
Search Engine Optimization
Search Engine Optimization (SEO) involves formatting content to improve your site's performance in organic search results. Our SEO service ensures that your content is easily indexed by search engines, driving more traffic to your site and increasing the visibility of your brand.
Consulting Services
We provide help with setting up Google Webmaster Tools and Google Places - including the submission of a sitemap. We also aid with Google Analytics, goal conversion set-up, and analytics tracking.
Custom Email Templates
Branded, customized email templates are great ways to keep your members involved with your club's events and activities. They are an easy way to highlight any upcoming events at your club and foster a sense of community with your members. Email templates can be designed to match the look and feel of your website for cohesive branding.
Email Automation
Using the ClubHouse Online™ Email Marketing system, our team will set up criteria to automatically send emails to specified groups of contacts. For example, sending a statement reminder email to your membership, or setting up a series of emails to automatically send during the duration of your membership drive.
Custom Graphics
Custom-made banners to display at the top of emails for easy swapping.
Email Creation
We’re happy to assist with the creation and composition of an HTML version email. These custom emails can be designed with or without the use of a template.
Contact Management
Our team create dynamic lists of contacts which can be grouped together by criteria. Contacts will automatically move on and off segments based on whether or not they match the specified criteria, such as membership type, or program interest. We can also help set up static groups of contacts. Contacts will be placed into a list manually and will only be removed manually, or if a contact unsubscribes from your list.
Campaign Management
Campaign management includes the creation of a delivery group to better manage a series of messages in a promotional life-cycle. Aggregate reporting provided will help spot trends, anomalies, and help provide insight into which messages are performing best.