Overview
In order to comply with the General Data Protection Regulation (GDPR), your club must obtain consent from your members or anyone they wish to continue communicate with.
To obtain consent from your Email Marketing contacts we have outlined the following process that can be implemented within your account. This outline will cover the following series of actions:
Creating Opt-in Custom Fields
In order to keep track of the contacts who have chosen to continue receiving communications from your club, we will need to create two custom fields to store their submissions. The two fields you will be creating are an Opt-in field and an Opt-in Received field which will retain the date of a contact submission. The value of the Opt-in field will be represented by a True or False. In order to create these fields you will need to follow these steps:
- Within the Email Marketing module, navigate to Contacts ->Manage Contact Fields
- From the Contact Fields section click on the New Custom Field button
- This will bring up a window to configure the new custom field. From this window you will enter in the following information:
Name: Opt-in
Type: Checkbox
Default Value: [Leave Blank]
Once you have configured the details of the new field click on the Save & Close button which will redirect you back to the Custom Fields section.
Once you have created the 'Opt-in' custom field, you can now move on to creating the
Opt-in Received field. Repeat aforementioned steps until you reach the Create New Custom Field window. For this custom field you will enter in the following information:
Name: Opti-in Received
Type: Calendar
Default Value: [Leave Blank]
Once you have entered in the information click on
Save & Close.
Creating a Consent Form
The consent form is how you will be obtaining consent from your Email Marketing contacts. This form will be linked to the e-mail campaign that will be sent out. In order to create this form you will need to follow these steps:
- Within the Email Marketing module, navigate to the Forms -> Subscription Forms menu item.
- Click on the New Subscription Form button
- Enter in a Name for this Form Group:
- Suggested Form Name: Continued Correspondence Consent
- Once you have entered in the name of the Form Group, click on the Update Preferences Form.
- In order to edit the form, select each of the following content areas:
Header Area
To update the Header section, please follow these steps:
- Click on the header section within the form labeled 'Update your preferences'
- From the menu on the right, click on insert image button to select a banner from your Media Libraries or to upload a banner
- Click in the editbale text area next to Title and enter in a title for the form
- Suggested Title : Continued Correspondence Consent
- Click in the editable text area for the Text section and enter in brief instructions.
- Suggested Text: Please confirm your details and check the Opt-in option below.
Mailing Lists
The Mailing Lists section is not necessary for this form and can be completely removed. To remove the section:
1. Click on the Mailing List area within the form
2. From the options appearing on the right, select 'Do not show any lits'
Contact Fields
The Contact Fields are the information you will be confirming with your contacts as well as having the Opt-in and Opt-in Received recorded. To update this section:
- Select the Contact Fields section from the form
- Uncheck the Email Format field
- Click on the Custom Fields button and add the following Custom Fields:
- Opt-In
- Update the label to state: Please check this box to confirm you wish to receive future correspondence from [Insert Club Name]
- Opt-In Received
Once you have selected the fields click on Next and Done to confirm the selections. This will bring you back to the main form edit screen and will dsiplay your form similar to this
Creating/Updating Segments for Consent
In order to obtain and utilze the opt-in feedback received from your contacts, you will need to create a new segment as well as update your existing segments.
Creating a 'Continued Consent' Segment
To obtain consent from your contacts to continue communicating with them via your email, you will need to create a segment that encompasses all active contacts. To create that segment you will need to follow these steps.
- Within the Email Marketing module, click on the List and Segments menu and then Segments.
- Click on the New Segments button.
- From the Filter type dropdown select Contact Field.
- From the 'Using the field' dropdown, select Status.
- To complete the 'contacts whose value' statement, select is and Subscribed
The first portion of your segment should appear like this:
Ex.
The additional Filter type you will need to add to this segment will ensure we cover all active contacts. To add this additional Filter type you will need to follow these steps:
- Update the connecting statement that says 'AND' to 'OR'.
- From the second 'Filter type' select Contact Field from the dropdown list
- From the 'Using the field' dropdown, select Status.
- To complete the 'contacts whose value' statement, select is and Soft bounced.
The complete Segment argument should appear as such once completed:
Ex.
- Once you have completed the aforementioned steps, click on the Next button.
- From the final step, enter in the following information pertaining to the segment:
- Segment Name: Continued Consent
- Segment type: Dynamic
- Description: Segment used to obtain consent per GDPR Guidelines
- Once you are satisfied click on the Finish button.
Updating Existing Segments with Consent
Now that you have created the Opt-In field you will need to update your existing Segments to include the consent provided by your contacts. In order to update your existing segments you will need to follow these steps:
- From the Segements menu located under Lists and Segments, click on the Segment you wish to update.
- From the Define Segement screen, click on the 'Add filter' link on the last Filter Type
- Configure the additional Filter as follows:
- Filter Type: Contact Field
- Using the field: Opt-in
- Contacts whose value:
Once you have configred the filter your Segment should appear similar to this example
Ex.
- Once you are satisfied with the update, click on the Next button and then the Finish button.
This update will need to be completed for all existing segments and any segments created going forward.
Drafting a Consent Campaign
Once you have complete the creation of the Contact Fields and the Consent Form, you can move on to creating the Email Campaign that will be sent to your Contacts. In order to create the campaign utilizing the Contact Fields and Form you created you will need to follow these steps:
- Within the Email Marketing module, select the Email Campaigns menu.
- Click on the 'New Email Campaign' button.
- Click on the 'Smart Email Builder' button under Start an email campaign.
- Select the '1 Column (Mobile)' template and click on the Choose Template button.
- Update the following editable Campaign areas:
Header Image
Click on the Header Image area and insert a banner image that is a maximum of 600px wide
Placeholder Image
Click the Placeholder image if you wish to add a secondary image to the campaign. If not required click on the Recycle Bin icon in the top right corner of the image.
Headline Style Place Holder
Insert a Headline for the Campaign. Suggested Headline Text: Continued Correspondence Consent.
Subheading Style Placeholder
Insert a Subheading if necessary or remove using the the Recycle Bin icon in the top right corner of the content area.
Campagin Body
Create your own email body explaining the reason for the campaign or use the following text after adjusting accordingly:
In light of the legislation changes being imposed on May 25th of this year, we require your consent to continue sending correspondence to you on behalf of [Club Name].
Upon providing your consent you acknowledge the acceptance of all promotions, events and news pertaining to [Club Name] that is sent to this email address [Contact.Email] at any given time.
Should you at any time wish to terminate the receipt of these emails please click on the unsubscribe button at the bottom of any these emails to have yourself removed from our mailing lists.
If you have any questions or concerns, please don't hesitate to contact us at [Contact Number] or by e-mail at [Email Contact]
Note: [Contact.Email] is a field token that will be auto replaced by a contacts actual e-mail address.
- Right-click on the following image and save to your computer.
- From the body of the campaign, click on the insert image button and upload the image to your Media Library
- Insert the image at the bottom of the body of your campaign.
- Once you have inserted the image, highlight it and click on the Insert/Edit Link button.
- Within the Insert/Edit Link window enter in the following details and click update when completed:
- URL: http://cp20.com/SMFPref
- Target: Open Link in a New Window
- Click on the Update Content button save the changes to the body of the campaign.
- Once you are satisfied with the setup of the Campaign, click on Next to proceed to the next step.
This will bring you to the text version of the campaign which does not require edting as your contacts will receive only the the HTML version of the campaign. Click Next again to be brought to the Campaign Delivery screen.
- Update the Subject of the Camapaign
- Suggested Email Campaign Subject: Continued Correspondence Consent
- Under the 'More Options' update the Subscription Form to the 'Continued Correspondence Consent'
- Once you are satisfied with the settings click on Save Draft.
Once you have completed these steps, you will be ready to send the Campaign. To schedule this Campaign to be sent follow these steps:
- Navigate to the Email Campaigns section of your Email Marketing Account.
- Click on the Campaign you created to obtain consent. Ex. Continued Communication Consent
- From the Delivery Scheduling window, click on the Select Recipients button.
- Select the Segment you created to obtain consent and click on the Select button. Ex. Continued Consent
This will return you to the Schedule Delivery screen. One you are satisfied with all the configured parameters, click on
Schedule & Send to send out the e-mail.
If you are having any issues with the steps outlined here, please don't hesitate to contact the Web Support team at
[email protected]